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Product Feeds

Feeds turn an export template into a live, public URL that always serves your latest product data. Instead of exporting a file and re-sending it, you give a partner, marketplace, or comparison site a feed link they can pull on their own schedule — and MicroPIM keeps it refreshed automatically.

Sidebar: Export → Feeds URL: /admin/feeds

A feed publishes an export template as a public, auto-refreshing URL — so a partner pulls the latest product data on their own schedule instead of you re-exporting and re-sending files.

  • A feed is built on a required export template, which defines the fields, filters, and format.
  • MicroPIM generates the feed file and hosts it at a public URL.
  • The feed auto-refreshes on the schedule you choose, and you can force an immediate refresh at any time.
  • Each feed is served at a public address in the form: https://<host>/feed/{organization}/{feed-name}
  • Feeds can be password protected. Protected feeds accept the password via HTTP Basic Auth or a ?token= query parameter; requests without valid credentials are rejected.
  • The served file is cached briefly for performance.
IntervalDescription
Every minuteHighest freshness
Every 15 minutesFrequent updates
Every 30 minutesRegular updates
Every hour (default)Standard cadence
CustomDefine your own cron schedule

A feed is generated immediately when you create it, then refreshed on its interval.

A feed’s format comes from its linked export template — CSV or a platform-specific format such as a Google Merchant Center feed. See Social & Marketplace Templates.

FieldDescription
NameFeed identifier (used in the public URL)
TemplateThe export template the feed is built on
FiltersProduct selection criteria
ScheduleRefresh interval or custom cron
PasswordOptional access password/token
ProductsNumber of products in the last generation
Last GeneratedTimestamp of the last refresh
StatusActive or paused
Export TemplateFeed
OutputOne-time downloadable fileLive, auto-refreshing URL
DeliveryYou download and share itPartner pulls it from a public link
ScheduleRun on demandAuto-refresh on a schedule
Access controlOptional password / token

In short: a template defines what to export; a feed publishes that template as a living, partner-accessible link.

  • Create Feed — build a feed from an export template
  • Edit — change the template, filters, schedule, or password
  • Toggle Active — pause or resume generation
  • Regenerate — force an immediate refresh
  • Copy URL — copy the public feed link
  • Delete — remove a feed

Want to see this feature in action?

Book a 30-minute walkthrough with our product team, or send us a message with your questions.